Sierra Leone to send first ever contestant to the Miss Universe 2016 Pageant

Freetown, Sierra Leone – The Miss Universe Pageant has confirmed that Sierra Leone will for the first time in the organization’s 64-year history, send a contestant to compete for the crown. The International Ambassadors of Sierra Leone (I.AM-SL) Pageant Agency has received its license and accreditation to send a Miss Universe Sierra Leone 2016 representative.
The I.AM-SL Pageant Agency is owned and operated by Miss Sierra Leone World 2011, Ms. Swadu Natasha Beckley. She has moved from beauty queen to pageant entrepreneur, accredited to not just to the Miss Universe Pageant but also, Miss Earth, and Miss Tourism Queen International.
The I.AM-SL is a pageantry production and coaching agency. I.AM-SL is Sierra Leone’s sole licensee and franchise-holder for the 2016 Miss Universe Pageant.
                                                                        

The Miss Universe Pageant is held in 190 countries; the pageant has an annual global viewership of 500 million. This year Sierra Leone will be joining other African countries like Nigeria, Ghana, and Angola who made their debut in 1964, 1994, and 2011 respectively. Miss Angola, Leila Lopes went on to win the crown on her nation’s debut. Undoubtedly Miss Universe is one of the most important and publicized beauty pageants in the world, and the young woman who represents Sierra Leone has a unique opportunity to showcase herself and our nation.
“The Miss Universe 2016 platform will provide us an opportunity to nurture and select confidently beautiful ambassadors to develop platforms that will exhibit the beauty, elegance, and uniqueness of the Sierra Leone”, says Ms. Beckley, Chief Executive, I.AM-SL Pageant Agency. As a pageant queen previously representing Sierra Leone internationally, she brings insight and experience both on and off the stage to Miss Universe Sierra Leone 2016 contestants.
With the support of the right partners both in government and in the private sector, Miss Universe Sierra Leone 2016 will be a force for positive change for rebranding post-ebola Sierra Leone. The Ministry of Tourism understanding the importance of Sierra Leone’s participation in the pageant has partnered with I.AM-SL to make the competition a success.

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